If you haven’t heard of PubCakes, or worse, haven’t tried them yet, you’re missing out on one the most spectacular creations from the baking world. Misty Birchall (one of my best friends ever!) has taken craft beer and perfectly paired them with amazing favors to create beer cupcakes. Yep, beer cupcakes.
She has been operating in a shared storefront with Treehouse Coffee Co.(Which has some of the best coffee I’ve had in my life!) but is growing incredibly fast, so a new space is needed. Her ultimate goal is to open a bar that serves craft beer and a huge assortment of beer desserts. She’s made so many amazing desserts including beer that can’t be shared with the world because the space she’s in is simply too small.
Recently Misty was selected to be on Cupcake Wars, which was a super exciting and amazing opportunity for her. (If you want to check out her audition video, with a little cameo from yours truly, check it out here.) The episode she was cast on was to celebrate the 100th year celebration for the Girl Scouts. You can see where this is going. Misty and Kaitlin decided to stick to their guns and stay true to their product. As some of you know, alcohol bakes out, so what’s left is flavor-NO ALCOHOL. This is true with butterscotch and even flavoring extracts. What ended up happening is that she was eliminated in the first round based soley on the usage of beer, even though other cupcakes received far inferior comments for flavor and execution. The critique of her cupcake was actually quite good.
Instead of accepting defeat, Misty used this opportunity to kick start a pledge drive. Her goal is to raise $50,000 by May 31st in order to open her new storefront, complete with beer. What’s amazing is that every donation gets a return. For example if you donate $20, you get a $25 gift certificate to be used at the new storefront. If she doesn’t raise the money in time, you get a refund on your donation-but that won’t happen if we have anything to say about it!
Mosey on over to her pledge site and check it out. If you can donate anything, please do and if not, spread the word. We all know how hard it is to raise the money to see your dreams come true, and Misty is doing it and kicking butt along the way.